Blog

 

 

 

Graphic design

Many of You have heard or know about such things as the logo, advertising materials, packaging design. Who creates these graphic design elements?

This involved graphic designers. This profession is very popular abroad and in the CIS. On the leading freelance this specialization is in the TOP 5 for queries. After all, graphic design is the largest application.

Let’s look at what able to create a graphic designer:

1 – Logo for companies / brands

2 –Packaging Design

3 – label Design

4 – Design of advertising printing

5 – corporate identity Design

6 – Design for periodicals

7 – Design of outdoor advertising

8 – Web design

These are the main areas in which it operates, a graphic designer. Freelance graphic designers choose any 2 or 3 basic directions and work in them. Eventually creating his own style which is easy to distinguish from the work of other freelancers.

My blog is based on years of experience in creating graphic design. I can confidently say that graphic design is in demand at all times. There will always be a demand for the establishment of the above listed items count. design. Even despite the fact that some advertising went online, one of the most popular is graphic design services. Customers often publish projects in this direction of design.

“I started to freelance with creating logos and promotional printing. Before I switched to freelancing I worked in an advertising Agency and for a year has built up a portfolio of completed projects. Most of the work in the portfolio was the logos, printing design and packing. Over time, I created IT a Studio and a portfolio enriched websites and web design. ”

Galkin Sergey, the founder of the Studio Designer.biz.ua

 


Logo

No serious company or brand cannot exist without a logo. This is the face of the company, the logo, the consumer identificeret brand. This is what distinguishes any company or brand apart. Logo, you can define the scope of activities of the company, its main services or the main product that it produces or sells. The logo should ideally represent through visual solutions and naming some of the company.

The logo is a business card for a user or consumer.

So, what is the logo:

1 – Naming – brand name or company.” Naming can be associative – “determines the direction of the company”. Example: Ukrgazprom , Ukrtelecom , Baker .

2 – And not associative – “a beautiful name, readable and memorable, not bearing semantic reference to the business of the company or brand Such naming can carry the name ,the name of the author – Creator of a brand or company.

Example: Nike , Reebok , Lamborghini  , Ferrari , Porsche  , Beeline , Comfy

What you choose naming the customer – depends on the goals which he sets before the logo.

In any case, the main task of the designer is the creation of readable and recognizable logo that will successfully look at all kinds of advertising , corporate style , package and other components of the corporate style and advertising materials.

Naming can be created in one , two , three language versions if required by the customer.

Sometimes the customer may ask You to create an exclusive font for the naming, but this is rare – base modern fonts has more than 30,000 fonts from them and of course a big part of this is “Roman” and 10 times less “Cyrillic” – as they say – there are plenty to choose from.

I have extensive experience in the creation of logos and styles that exist at the moment. Ranging from logos based on fonts and ending with the development of a logo with a complex brand of heroes. You can order a logo for your company or brand and get 5-6 completely different options. The price for the creation of the logo starts from $ 50.Time to create a logo for 5 days.

 


 

Tasks, which I solve by creating a logo for your company or brand.

Consider the main ones:

1 – Create easy-to-read logo. Found a font that will emphasize the meaning of naminga.

Example: If it’s a logo for a sports team – naming can be created by using the italic “italic” which would give more dynamics to the logo.

If I create a logo for a legal company – I use the “classic” fonts. To emphasize the image by the classic font style.

2 – Choose a good color scheme for the logo and thereby emphasize the strengths of the company and its direction.

Example: McDonald’s logo for fast-food chain created in warm tones that evoke the appetite and easy to read at a distance.

Example: Beeline – Association of as with the bee and honeycomb is color matched associative “bee” theme.

In addition, create a colour logo usage on a dark background and black\white solution for the logo.

3 – Create a exclusive brand name, if required by the technical specifications. And in the end, I suggest 3-4 version of the logo the choice of the customer.

You see that logo creation is a complex process to create 5-6 design options to choose from. With the subsequent completion of the final layout. All the sources I pass its customers in a vector format.